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Real Brokerage is buying REMAX in an $880 million deal that will move the franchisor’s headquarters to Miami after 50 years in Colorado.
Miami-based Real Brokerage Inc. has agreed to acquire REMAX Holdings in a deal valued at approximately $880 million. It will relocate the headquarters of one of Denver’s most storied corporate names to Florida after more than 50 years in Colorado, the companies announced Monday.
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The deal would unite two publicly traded brokerages — Real (NASDAQ: REAX) and REMAX (NYSE: RMAX) — under a new entity called Real REMAX Group, headquartered in Miami. REMAX’s Denver-area operations will remain intact, the companies said. Real CEO Tamir Poleg will lead the combined company, which will continue trading on NASDAQ under the ticker REAX.
“Real REMAX Group will be headquartered in Miami with significant operations remaining in the Denver area,” the companies said in a press release announcing the merger on Monday.
Inman has reached out to REMAX for comment. This story will be updated if and when responses are received.
Mile High roots
REMAX was founded in Denver in 1973 by Dave Liniger and his then-future wife, Gail Main, on a then-radical idea: let agents keep nearly all of their commissions and pay their broker a share of office expenses instead. Within five years, REMAX was the largest real estate company in Colorado. Within a decade, it had crossed into Canada and was expanding across North America.
Liniger, now chairman of REMAX’s board, controls approximately 38 percent of the company’s voting power and has agreed to vote his shares in favor of the transaction.
At the end of 2025, REMAX had 519 employees, about half of them in the Denver area. The companies have promised “significant operations” will remain in Denver, but offered no specifics on headcount.
REMAX has been headquartered on South Syracuse Street in Denver since 2008. The building is owned by Greenwood Village, Colorado-based Kore Investments, which paid $115.2 million in 2018 for the 14-story, 242,000-square-foot structure.
REMAX has already been shrinking its footprint there. In 2021, REMAX executives said the company was decreasing the number of floors it occupied from nine to five.
Colorado corporate exodus
Chad Ochsner, broker and owner of RE/MAX Alliance Group — the Arvada, Colorado-based franchise that logged $3.5 billion in sales last year — told the Denver Gazette a Zoom call with REMAX corporate following the announcement offered some reassurance: some operations and staff could remain in Denver. But the company’s iconic international headquarters in Denver may not be part of that picture.
Ochsner also told the Gazette that he and other Colorado REMAX franchise executives were blindsided by the deal and were scrambling to answer a flood of questions from agents, from whether fees would change to whether they’d need new yard signs.
The deal marks another corporate headquarters departure for Colorado, a trend that has become an uncomfortable pattern for the state in recent years.
“Technically, their stock will be listed as a Miami corporation,” Ochsner told the Gazette. “Sucks for Denver.”
The REMAX deal lands amid growing alarm over Colorado’s corporate exodus. In February, Palantir Technologies, one of the state’s most valuable publicly traded companies, relocated its headquarters from Denver to a Miami suburb after five years in Colorado, offering little explanation.
Earlier this month, the Colorado Chamber of Commerce reported a net loss of 34 public company headquarters since 2022, with 70 departures outpacing 36 arrivals.
The big get bigger
The combined company of Real and REMAX would have generated approximately $2.3 billion in annual revenue in 2025, the companies said. The deal is expected to close in the second half of 2026, pending regulatory and shareholder approvals.
The deal arrives amid an accelerating wave of consolidation across the brokerage industry. Compass’s $1.6 billion acquisition of Anywhere Real Estate — parent of Coldwell Banker, Century 21, Corcoran, Sotheby’s International Realty and ERA, among other brands — closed in January, vaulting that company to nearly 340,000 agents across roughly 120 countries.
Real’s move for REMAX is the next major play in an industry rapidly reorganizing around platform scale, technology investment and global reach. REMAX and Motto Mortgage will continue to operate under their existing brands following the close of the transaction.
